Get Rich in the New Era Of AI

Get Rich in the new Era of AI: The AI revolution isn’t on its way — it’s already upon us. And it’s accelerating. AI software agents are quickly approaching the state where they can replace whole squads, take over intricate decision-making, and beat traditional code. At the same time, even basic tools like Google Search are beginning to display signs of becoming outdated as users move toward AI-native interfaces. We stand at the brink of a colossal technology revolution — one that will rebuild companies, forge new business dynasties, and erase old methods of working.

But great change also brings great opportunity — and great danger. It’s simple to get left behind if you’re not watching. The silver lining is, you don’t have to be a programmer or possess a large team to benefit. I’m going to take you through the eight easy steps I’m personally using to cash in on this AI gold rush — steps that anyone can use, even if you’re beginning from square one.

Step 1: Select the Proper Industry

A first and most important step before you can actually start any AI solution is selecting the proper industry to target. The reality is, most business owners actually do not fail because their product sucks, but because they’re in the wrong market. That was the case with the early internet years, with Web 2.0 mania, with mobile growth — and it happens now with AI.

Why Boring Industries Are Goldmines

The biggest financially rewarding and least-resisted-to-change industries are not the glamorous ones. They are the “boring” ones — logistics, admin, or legal — where legacy systems and manual processes still reign supreme. These industries are waiting to be disrupted, but underleveraged by tech founders in pursuit of the next shiny thing.

Let’s dissect the five AI-ready industries you need to be looking at now

1. Supply Chain & Logistics

Supply Chain & Logistics

AI can turn all aspects of the supply chain on its head, from delivery route optimization to forecasting demand. And with e-commerce on the upswing, the need for intelligent logistics is booming.

2. Administrative Automation

Tasks such as scheduling, billing, CRM data entry, and email triage are time-intensive but vital. AI can take care of them with 24/7 accuracy, freeing companies from thousands of hours.

3. Home Services

Every time a roofer or plumber sends out a truck, there are schedules, invoices, estimates, and forms involved. AI can automate all this in one go — and with more than a trillion dollars in global value, this is a chance few are recognizing.

4. Legal Services

Legal tech is already being revolutionized by AI. From document drafting to reviewing contracts, AI can enable small firms and solo attorneys to dramatically cut their workload — while improving quality and speed.

5. Team Training & Knowledge Management

Picture all firms having their own bespoke AI that attends all their meetings, gets up to speed on the business, and trains all new staff. This is where onboarding, SOP access, and productivity all become automated — and it’s arriving quickly.

Step 2: Choose a High-Margin Business Model

Step 2: Choose a High-Margin Business Model

After you’ve chosen your industry, the second choice is what kind of business model to create. Here’s the reality: not all revenue is equal.

You want to concentrate on high-margin models — the ones where most of what you’re charging is profit. Why? Because high-margin businesses have more leeway to reinvest, grow faster, and live longer.

These are the top four AI business models for 2025 and their respective typical margins:

1. AI Services (70% Gross Margin)

These are agencies or consultants who build automations using platforms like Make, Zapier, or Gumloop. It’s a lucrative service with minimal overhead.

2. AI Consulting (80% Gross Margin)

If you can position yourself as an AI strategist — not just an implementer — you can charge top dollar for helping businesses plan their AI roadmap and become AI-first.

3. AI Software (90% Gross Margin)

AI-first SaaS products — typically chat interface or auto-backend enabled — are displacing software. Sell once, repeat.

4. AI Digital Products (95% Gross Margin)

Consider prompt packs, AI toolkits, training videos, or templates. Create once and sell many many times — with virtually zero marginal cost.

Step 3: Sell to Rich Customers

Step 3: Sell to Rich Customers

Creating an awesome product is just half the fight. Scaling fast means you must sell to individuals who can pay — preferably affluent clients in high-margin, AI-lacking markets.

Dan Kennedy put it aptly: “It’s easier to make a million dollars selling to millionaires than to make a million selling to everyone.”

Below are five actionable methods to identify and connect high-value clients:

1. Attend (or Host) Industry Events

Speaking, attending, or volunteering at specialized conferences puts you in front of decision-makers.

2. Hyper-Personalized Emails

Don’t email blast. Write personalized outreach referencing their company, objectives, and requirements.

3. Interview Your Dream Client (Podcast Strategy)

Launch a podcast or YouTube series. Have your ideal customers on as guests. Establish the relationship first — the pitch comes easy later.

4. Host a Virtual Meetup

Launch a Zoom roundtable or mastermind in your space. It establishes trust, community, and your personal brand.

5. Host a Founders Dinner

Invite movers and shakers in your arena to an exclusive dinner. These intimate, high-impact gatherings build profound, long-lasting relationships.

Step 4: Build a High Cash Flow Offer

Step 4: Build a High Cash Flow Offer

Good margins are one thing. But without upfront payment, you won’t be able to scale. Enter high cash flow offers — to extract maximum upfront revenues so that you can reinvest quickly.

Here’s how to create them:

1. Anchor Pricing

Introduce a premium level that is 3–5 times more than your middle tier. This makes all the other levels seem like a steal.

2. Scarcity

Be honest: you can only serve a handful of clients. This builds scarcity and makes people act now.

3. Bonus Value

Offer something extra — something that resolves the next issue your client will encounter. This makes your offer look like a no-brainer.

4. Volume Upsells

Up-sell bulk orders (multi-year, multi-seat, etc.) to get maximum cash flow up front.

Step 5: Sell Before You Build

Step 5: Sell Before You Build

Too many founders create products no one desires. Avoid being one of them.

Rather, pre-sell your solution. Sell the idea first, and then build it with customer input and revenue using mockups or prototypes.

Ways to do this correctly:

1. Make a Prototype

Employ Figma, InVision, or even a Google Slides deck to mock up your product.

2. Identify Early Adopters

Provide limited “founding member” positions. Grant them access and influence for early commitment.

3. Ask for Advice

Don’t pitch. Ask for feedback. People who love the idea will ask to buy.

4. Use One Conversion Channel

Pick a single method (sales calls, webinars, DMs) and go deep with it.

Step 6: Build Your MVP

Step 6: Build Your MVP

Once you’ve validated demand, it’s time to build your minimum viable product (MVP) — but don’t overbuild. This is where many people blow their budget.

Here are your three best options:

1. No-Code Tools

Use Make, GoHighLevel, Bubble, or Gumloop to obtain a working version quickly.

2. AI Coding Platforms

Use dev tools powered by AI such as Replit, Bolt, or even ChatGPT to code.

3. Hire an AI Developer

If necessary, hire a freelance AI dev — begin with a low-end test project and ensure culture fit.

Step 7: Automate Delivery

Step 7: Automate Delivery

The key to passive income? Fulfillment automation. Every aspect of your customer experience should operate without you.

Prioritize automating these four spaces:

1. Buying

Ensure customers can pay you with ease using applications such as Stripe, Webflow, or Gumloop.

2. Account Setup

Establish auto-logins and access delivery with applications such as Membership.io.

3. Onboarding

Automate intake with Typeform or Airtable, and then use AI to process the input.

4. Support

Create a knowledge base and use AI to automatically respond to support emails in real time.

Step 8: Get Greedy — The Smart Way

Step 8: Get Greedy — The Smart Way

Once things are working, you’ll face a big question: Sell, scale, or stack?

1. Sell (Short-Term Greed)

Take a quick exit if the money is good and you’re ready to move on — but know you’re trading upside for speed.

2. Scale (Mid-Term Greed)

Keep growing your cash-generating business. Hire a team, add products, expand globally.

3. Stack (Long-Term Wealth)

Build a portfolio of AI businesses under one umbrella. That’s what I’m doing at Martell Ventures — helping entrepreneurs build AI solutions across industries.

Final Thoughts

We’re living through one of the biggest technological shifts in human history. AI is already transforming how businesses operate, and the winners will be the ones who move fast and think strategically.

If you’re determined to create an AI-driven business from the ground up — or drive your current one to the next level — here are eight steps to take. Select your sector. Select a high-margin

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